Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test

In late September, President Trump issued an executive order requiring federal agencies to replace the term “artificial intelligence” with “Super Intelligence” (SI). Presented as a recognition that current technologies “enhance human ingenuity” rather than merely mimic intelligence, the directive follows the president’s habit of renaming entities—ranging from bodies of water to institutions—to reflect his agenda.

The new label is already appearing in public‑sector procurement, such as ICE’s request for “SI‑powered” surveillance systems, and on some official websites that note the coexistence of both terms during the transition. Nevertheless, several agencies—including the Pentagon, the FTC, and the Department of Health and Human Services—continue to use “AI” or the lowercase “superintelligence,” indicating a partial and confusing adoption.

Among the tech leaders who signed the White House “Super Intelligence” agreement, only Mark Zuckerberg and Elon Musk consistently use the new terminology; executives at Amazon, Microsoft, and Alphabet still prefer “AI.”

This rebranding effort turns word choice into a test of political loyalty and could incur administrative and training costs. How the technology is named shapes public perception, regulation, and investment, so the terminology dispute carries direct implications for governance and the future development of AI.

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