Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product

A team of engineers formerly with Ramp has secured a $20 million funding round to accelerate its new platform, Melius. The company began its journey with a product aimed at helping marketing specialists manage and optimize advertising spend, but it abandoned that focus after assessing its viability. Instead of concentrating on budget administration, Melius is redirecting its resources toward building tools that streamline the creation of creative assets and the automatic generation of ad campaigns. This shift is intended to simplify the creative process, enabling marketing teams to produce ads and content more quickly and with less manual intervention. The investment supports the development phase of the new feature set and allows the expansion of the technical and product teams.

This news is significant because it reflects a growing trend in the AI industry, where startups are pivoting their solutions toward creative automation—a domain that could transform how companies design and execute their advertising strategies.

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